Blog
Pigeon or…Whatever
Google’s recent local search algorithm update has no official name; Search Engine Land calls it “Pigeon.” So we’ll go with that. According to a Search Engine Land report: “The new local search algorithm ties deeper into their web search capabilities, including the...
During the past two decades 65% of new jobs were created by small businesses – United States Small Business Administration
"Invest in the community that invests in you.” — A truly profound statement. For SSN Small Business & Nonprofit Development Group (SBND) this mantra represents the challenge which they put in front of Chicago businesses and citizens. How large or small businesses...
Chicago Ideas Week
Chicago Ideas Week is about the sharing of ideas, inspiring action, and igniting change to positively impact our world. For one week each October, Chicago Ideas Week (CIW) brings together some of the world's most outstanding speakers to present their ideas and ignite...
Business Entrepreneur Expo
A conference designed with small businesses and entrepreneurs in mind. There is still time to register for the Business Entrepreneur Expo. Over 3,000 Attendees Networking opportunities 135 Exhibitors Over 30 Free Expert Workshop Sessions Networking opportunities If...
Wish you had your own personal board of directors? Ever Considered Marketing Coaching?
You’re Never Too Small to Work with a Marketing Agency In any business or nonprofit there are only two departments that create revenue, MARKETING and SALES/DEVELOPMENT. All other activities contribute only to expenses. A recent survey showed that 87% of executives...
The anatomy of your business card!
You’re at one of those esteemed cocktail parties or networking events where you have to work the room. You have to make a dynamite impression within a short span of time. Somewhere following that great elevator pitch that you just gave comes the opportunity to...
Unsung Heroes
Unsung heroes come and go making positive impressions in the lives of others yet most never get the recognition they deserve. Today I'm recognizing one of those phenomenal people, James Hooks owner of Metro Foodland in Detroit. In addition to the jobs that his store...
Cracking the Communications ‘Code’
Years ago a multimedia experience meant reading the newspaper while the radio or TV was playing in the background. If when reading that paper and motivated to order theater tickets, for example, one would need to get up, find a pen, grab the tethered phone and have a...
The Importance of Logo Lore, by Linda Bosy
Some make small purchases on the strength of a logo, like: Coke, Kleenex, Starbucks. The same is true for larger product investments like: Apple, BMW, Nikon. Often, the familiarity of a product, based on its recognizable symbol alone, is enough for repeat selection....
IDrive Online Backup can save your business from disaster.
The true cost of not backing up your data can make you ill not to mention cause irreversible harm to your company’s reputation. Protect your financial data, personal data, and those irreplaceable client files. There are many back up solutions out there with varying...