by Gwen | Jun 4, 2023 | ARTICLES, Blog, Brand
A strong brand mark (your logo) should be recognizable and appropriate for your audience. Avoid cliches and keep it simple with solid colors, a tagline, and proper imagery and positioning. A Good Brand Typically Has A Few Key Elements 1. Clear and Consistent...
by Gwen | Sep 12, 2014 | Events
Small Business Entrepreneur Expo Join 3,000 entrepreneurs and top business leaders for a FREE day of expert business workshops and networking. Over 30 Workshops and Classes Expo Information Date: Friday, October 3rd, 2014 Location: UIC Forum (Halsted / Roosevelt)...
by Gwen | Sep 12, 2014 | SEO
Google’s recent local search algorithm update has no official name; Search Engine Land calls it “Pigeon.” So we’ll go with that. According to a Search Engine Land report: “The new local search algorithm ties deeper into their web search capabilities, including the...
by Gwen | Aug 11, 2014 | Business, Marketing, SEO
In January, Super-Targeted PPC Ads. Did you know that Pay-Per-Click Advertising can be targeted exclusively to people who have visited your website? These are people who have already demonstrated an interest in your products and services. The large majority of...
by Gwen | Aug 10, 2014 | Business
In January, Google paid 3.2 billion cash for Nest. Nest is a company that designs and manufactures sensor-driven, Wi-Fi-enabled, self-learning, programmable thermostats and smoke detectors. Marcus Wohlsen of Wired wrote, “The value Google sells its customers—that...