Create A Strong Brand Image

Create A Strong Brand Image

A strong brand mark (your logo) should be recognizable and appropriate for your audience. Avoid cliches and keep it simple with solid colors, a tagline, and proper imagery and positioning.  A Good Brand Typically Has A Few Key Elements   1. Clear and Consistent...
Register for the Small Business Expo

Register for the Small Business Expo

Small Business Entrepreneur Expo Join 3,000 entrepreneurs and top business leaders for a FREE day of expert business workshops and networking. Over 30 Workshops and Classes Expo Information Date: Friday, October 3rd, 2014 Location: UIC Forum (Halsted / Roosevelt)...
Pigeon or…Whatever

Pigeon or…Whatever

Google’s recent local search algorithm update has no official name; Search Engine Land calls it “Pigeon.” So we’ll go with that. According to a Search Engine Land report: “The new local search algorithm ties deeper into their web search capabilities, including the...
Retargeting Made Easy

Retargeting Made Easy

In January, Super-Targeted PPC Ads. Did you know that Pay-Per-Click Advertising can be targeted exclusively to people who have visited your website? These are people who have already demonstrated an interest in your products and services.   The large majority of...
Google’s High-Priced Nest

Google’s High-Priced Nest

In January, Google paid 3.2 billion cash for Nest. Nest is a company that designs and manufactures sensor-driven, Wi-Fi-enabled, self-learning, programmable thermostats and smoke detectors.  Marcus Wohlsen of Wired wrote,  “The value Google sells its customers—that...