In January, Google paid 3.2 billion cash for Nest. Nest is a company that designs and manufactures sensor-driven, Wi-Fi-enabled, self-learning, programmable thermostats and smoke detectors.
Marcus Wohlsen of Wired wrote, “The value Google sells its customers—that is, advertisers—lies in its peerless understanding of our online behavior…One area of human behavior Google has yet to colonize as successfully is what we do when we’re not directly interacting with a screen…That in theory changes with Nest.”
On June 23, 2014, Nest posted an article “The Nest Developer Program is here.” With the Developer Program Nest is working with developers worldwide. They’re doing what no one else has been able to do – they call it the creation of a more conscious and thoughtful home. Take a look see.