by Gwen | Sep 12, 2014 | SEO
Google’s recent local search algorithm update has no official name; Search Engine Land calls it “Pigeon.” So we’ll go with that. According to a Search Engine Land report: “The new local search algorithm ties deeper into their web search capabilities, including the...
by Gwen | Aug 11, 2014 | Business, Marketing, SEO
In January, Super-Targeted PPC Ads. Did you know that Pay-Per-Click Advertising can be targeted exclusively to people who have visited your website? These are people who have already demonstrated an interest in your products and services. The large majority of...
by Gwen | Jan 9, 2014 | ARTICLES, Business, Marketing, SEO
Effective SEO campaigns are built on content marketing. Press releases can be used as content for an SEO campaign, and they can include numerous mentions of the brand, products, services and anything else that the company wants to promote. In bygone days, a press...
by Gwen | Aug 17, 2013 | SEO
Recently, Google made improvements to its extension capabilities and the ease with which extensions can be managed in the Adwords dashboard. Call Extensions allow you to display your phone number in your ad. Smartphone users can click to call from their mobile...
