by Staff | Aug 18, 2012 | Business, Marketing
You’re at one of those esteemed cocktail parties or networking events where you have to work the room. You have to make a dynamite impression within a short span of time. Somewhere following that great elevator pitch that you just gave comes the opportunity to...
by Staff | Jan 21, 2012 | Marketing
Years ago a multimedia experience meant reading the newspaper while the radio or TV was playing in the background. If when reading that paper and motivated to order theater tickets, for example, one would need to get up, find a pen, grab the tethered phone and have a...
by Staff | Dec 7, 2011 | Business, Marketing
Some make small purchases on the strength of a logo, like: Coke, Kleenex, Starbucks. The same is true for larger product investments like: Apple, BMW, Nikon. Often, the familiarity of a product, based on its recognizable symbol alone, is enough for repeat selection....
by Staff | Oct 26, 2011 | ARTICLES, Business, Marketing
B2B Marketing Reading through all the promotional or informational emails sent to your personal address may be a frustrating task for you to complete at the end of the day. But for the businesses that send those emails, the reward can be pretty satisfying. In this...
by Staff | Sep 14, 2011 | Business, Inspirational, Marketing
Launching October 10-16, 2011, Chicago Ideas Week connects people and ideas to inspire creativity and innovation like never before, and to discuss the most powerful force on earth: an idea. To register:...
by Staff | Sep 5, 2011 | Social Media
Engagement on the Facebook walls of leading brands is down 22%. Brands aren’t playing for the long term. Engagement is the crown jewel of a community marketer. It’s always talked about and drives the relevance and power of the platform. We reviewed public...
