The Importance of Logo Lore, by Linda Bosy

The Importance of Logo Lore, by Linda Bosy

Some make small purchases on the strength of a logo, like: Coke, Kleenex, Starbucks. The same is true for larger product investments like: Apple, BMW, Nikon. Often, the familiarity of a product, based on its recognizable symbol alone, is enough for repeat selection....

A City of Ideas

Launching October 10-16, 2011, Chicago Ideas Week connects people and ideas to inspire creativity and innovation like never before, and to discuss the most powerful force on earth: an idea. To register:...