by Staff | Dec 7, 2011 | Business, Marketing
Some make small purchases on the strength of a logo, like: Coke, Kleenex, Starbucks. The same is true for larger product investments like: Apple, BMW, Nikon. Often, the familiarity of a product, based on its recognizable symbol alone, is enough for repeat selection....
by Staff | Nov 17, 2011 | Business
The true cost of not backing up your data can make you ill not to mention cause irreversible harm to your company’s reputation. Protect your financial data, personal data, and those irreplaceable client files. There are many back up solutions out there with varying...
by Staff | Oct 26, 2011 | ARTICLES, Business, Marketing
B2B Marketing Reading through all the promotional or informational emails sent to your personal address may be a frustrating task for you to complete at the end of the day. But for the businesses that send those emails, the reward can be pretty satisfying. In this...
by Staff | Sep 14, 2011 | Business, Inspirational, Marketing
Launching October 10-16, 2011, Chicago Ideas Week connects people and ideas to inspire creativity and innovation like never before, and to discuss the most powerful force on earth: an idea. To register:...
by Staff | Sep 5, 2011 | Social Media
Engagement on the Facebook walls of leading brands is down 22%. Brands aren’t playing for the long term. Engagement is the crown jewel of a community marketer. It’s always talked about and drives the relevance and power of the platform. We reviewed public...
