Guest Blogger

How to jump into the social media pool without drowning

By Guest Blogger on May 10, 2011

This post is by Heidi Cohen, president of Riverside Marketing Strategies.

As social media continue to mature, marketers and business executives who have stayed on the sidelines in hopes of safer options are feeling pressured to jump into the pool. The challenge becomes how to do so effectively without drowning in a public relations crisis.

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